# Efficient. Flexible. Modern. - Source: presono GmbH, https://presono.com/en/blog/2026-10-29-14-29-41/ - Language: English - Deutsche Fassung: https://presono.com/blog/2026-10-29-14-29-41/index.md - Published: 2026-10-29 - Summary: About 50 users, from management to the sales team: How SPRINGER Maschinenfabrik uses presono at trade shows, during customer meetings, and soon in its own showroom. # Efficient. Flexible. Modern. 10/29/2026 ## How SPRINGER Maschinenfabrik Is Rethinking Sales with presono In a world where **speed**, **quality**, and **flexibility** are becoming increasingly important in marketing and sales, presono is the answer to many of the challenges faced by modern companies. Our platform is highly versatile and **optimizes daily work through smart processes and centralized content management**. That’s exactly what makes presono the perfect tool for companies like **SPRINGER Maschinenfabrik** - an internationally active provider of high-tech equipment for the wood industry. Together with SPRINGER, we had the opportunity to implement an exciting project: the **rollout of presono for the management and sales teams** for use in **day-to-day operations** and at **trade shows**. ## From Concept to a Functional Presentation Platform The rollout at SPRINGER is a prime example of successful project work. It was clear from the start: SPRINGER was actively seeking a **modern, future-proof solution for marketing and sales** - and was **open to innovation and new approaches**. Already in the initial phase, SPRINGER assembled a dedicated core team that worked intensively with us on the new content. Thanks to regular coordination, direct feedback from the user group, and a clear goal in mind, presono was optimally tailored to the sales team’s requirements. Particularly noteworthy are the **vision and support of senior management**. Clear backing from the very top played a key role in driving the project forward with focus and momentum. During **training sessions**, the CEO was personally present to explain why presono was being introduced, how it would change the way people work, and what benefits it would bring. This **top-down communication** was effective: It quickly identified a number of strong advocates who drove the rollout forward. As part of the final content implementation, our presono team provided support - an effective solution made possible by our close and trusting collaboration with the SPRINGER core team. This allowed the project to be completed quickly and successfully. And the results speak for themselves: Around **50 active users are now equipped with presono** - from management to sales presenters. SPRINGER is already using presono at **trade shows**, during **sales presentations**, **specialized lectures**, and, in the future, in the company’s own **showroom** - thanks to the ability to use content offline, completely independent of an internet connection. **“We on the SPRINGER team value presono for its intuitive operation and wide range of professional design options. With presono, we can present complex content in a clear and appealing way, which significantly supports our marketing and sales strategies. The platform and the excellent customer service are very valuable to us.”** *SPRINGER Head of Marketing* ## Why SPRINGER Chooses presono ### Centralized Management: All content is stored in one place - a huge advantage for the entire team. Updates only need to be made once, and the data is **always up to date and ready to use**. This not only saves time but also ensures **consistency and quality**. Additionally, it offers users clarity and ease of use. ### Templates with a Distinctive Look: The professional templates make it possible to quickly create new content - without design inconsistencies or extra effort. This allows the team to focus entirely on the content, while ensuring that the **look and feel** remains at the **highest level** and adheres to all **branding guidelines.** ### Changing Languages Made Easy: Translations are handled without duplicate slides. Whether managed via **DeepL** or manually, translations are stored in layers. Just click on the desired language - and the presentation is ready for international use. ### Sharing & Analysis: Whether it’s a customer or a partner - content can be shared as a web link with just one click. Afterward, you can analyze what generated the most interest - a real added value for **follow-up and lead qualification.** ### Close Collaboration & Flexibility: In addition to the functional benefits, SPRINGER particularly highlights the **close, professional collaboration** with the presono team: “Thanks to the high level of flexibility and responsiveness, even last-minute requests or questions from the team could be addressed quickly and easily. This collaborative dynamic was a key factor in the successful rollout and high level of acceptance within the company.” ## What’s Next: The Journey Continues SPRINGER is already using presono in many areas today - and the number is growing steadily. With each new use case, the potential expands: for **interactive product presentations**, **multilingual sales support**, **smart content in the showroom**, or even in the **service sector**. We look forward to the next steps in this successful partnership and are excited to see what opportunities SPRINGER will tap into next with presono. Because one thing is certain: The future is interactive, flexible, and efficient - just like presono.