When it comes to innovative promotional products and customized solutions, there is no way around Wertpräsent in Austria. The company, headed by Roland Malli, a creative mind with a knack for smart ideas, has established itself as one of the leading providers of high-quality promotional products. Wertpräsent not only stands for physical products, but also knows how to tell stories that will be remembered. For this reason, the company is now going one step further and becoming an official partner of presono. With our presentation software, Wertpräsent not only has a dynamic and interactive solution for its own brand communication, but is now also making the tool available to its customers for company presentations, product launches or creative marketing projects.
In this interview, Roland Malli tells us why Wertpräsent chose presono, how our tool affects their daily work and what the whole thing has to do with black-and-white television and a surprise gadget.
Dear Roland, how did you find out about presono? Was there an “aha moment” when you realized that the tool was a perfect fit for you?
Definitely! Our first contact with presono was a real “aha moment” - and that was in 2020 when I saw you on “2 Minuten 2 Millionen”. It was as if someone had found exactly the piece of the puzzle that we were missing in terms of presentation. We've been on fire ever since.
Our joint partner Impact Marketing has also given you a little insight into the world of presono. How does this “triangular relationship” enrich your marketing and presentation strategies?
Impact Marketing has helped us to understand the possibilities of presono even better. Working with two professional partners has shown us how a well-thought-out system can improve our presentation strategies - especially when it comes to efficiency and flexibility and when internal resources are lacking.
How have your presentation habits changed since you were inspired by Impact Marketing and presono?
Our company presentations have become more structured and flexible. We can now present our entire range of services without system breaks and respond specifically to customer needs. This makes communication easier and saves time.
You are now officially partners of presono. What fascinates you in particular about our tool and what prompted you to take this step?
We are fascinated by the dynamics. With presono, we can adapt content in a matter of seconds and give our customers the feeling: It's all made just for you! This flexibility, coupled with the ability to integrate media such as videos or interactive elements and data visualizations, makes every presentation an experience. Our enthusiasm and that of our customers for the presentation tool ultimately led us to become a partner of presono.
Presentations are often perceived as a “dry” topic. How do you manage to inspire customers and partners with your presentations?
Our customers appreciate the interactivity and clarity presono enables. We rely on dynamic, appealing content that not only conveys information, but also arouses the interest and attention of the audience. It's a bit like suddenly switching from black and white TV to 4K HD - the difference is impressive!
Which presono features are particularly valuable to you and indispensable for an optimal presentation?
The list for an optimal marketing presentation is long, but here are some highlights: Interactive elements, data visualizations and charts, branding opportunities, multimedia integration, offline access and the ability to store everything in the cloud. For us, this is an all-round carefree package - and our customers feel that too.
How does presono fit into your portfolio?
Excellent, because it complements our mission to deliver innovative and customized solutions. Our customers not only receive high-quality advertising materials, but also tools which really make their brand shine. presono as a holistic solution fits seamlessly into our philosophy: creativity meets efficiency.
What synergies are you hoping for from the partnership with presono and are there any concrete goals yet?
The partnership with presono is like a creative catalyst for us. We are hoping for a number of synergies that will not only take our own work to a new level, but also the collaboration with our customers. Some specific goals we are aiming for are ...
... the expansion of our range of services: We can now offer our customers not only first-class advertising materials, but also impressive presentation technologies.
... improving brand coherence: From promotional items to dynamic presentations, everything speaks the same language.
... promoting innovation and creativity: presono is like a playground for ideas - we can implement our concepts in a much more lively and interactive way.
... customer acquisition and retention: Effective presentations leave an impression. And a lasting impression leads to loyal customers.
... increasing visibility: When customers see our work, we want them to think: Wow, I want that too!
Our goal is to work with presono to make a lasting change to the way we communicate and inspire.
What is a really good partnership for you and how would you describe working with presono?
A really good partnership is based on trust, open communication and a shared passion to achieve the best for our customers. For us, this means that both sides contribute their strengths and benefit from each other. Regular exchanges help us to further develop solutions and implement them efficiently. It is a collaboration with a long-term perspective that creates added value for both sides.
Wertpräsent is one of the best manufacturers of advertising materials in Austria and stands for customized, innovative solutions. How does our tool help to communicate added value?
presono is a tool with which we can make the complexity of our products and services understandable and at the same time convey a positive and sustainable brand perception to our customers. In this way, we ensure that we not only deliver advertising material, but also build a valuable, long-term partnership that sustainably supports the success of our customers.
How do you currently use presono in your projects - and are there any particular ideas or projects that you would like to implement with the tool in the future?
The use of presono in our current projects has already provided us with numerous advantages, especially in terms of interactivity, flexibility and personalized customer approach. For the future, we still see a lot of potential to use the presentation software for even more innovative projects that both improve the customer experience and increase the efficiency of our communication processes. presono is not just a tool for us, but a key to opening new doors and breaking down classic presentation boundaries.
You have been using our presentation tool for several years now. Which feature inspires you again and again and why does it have a permanent place in your presentations?
There are many features that we love, but the interactivity is the absolute star. The ability to customize presentations in real time is worth its weight in gold for us. It turns every presentation into a lively dialog where the customer feels: This is about me and my needs. And then there are the dynamic product configurations, which have a permanent place in our presentations. The customer sees exactly what interests them - and this not only creates a professional impression, but also an emotional connection. In short: this feature is our ace up our sleeve.
When time is of the essence: Which function saves the day?
No question: the template function! It is our reliable savior in stressful moments. With the customizable templates, we can conjure up a professional presentation in no time at all that looks individual and personal - without wasting too much time on design.
A look into the future: How do you see the importance of presentations in the coming years?
Presentations will experience a renaissance in the next few years - they will become more interactive and individual than ever before. The time of slide marathons is over. Instead, it will be all about experiences that captivate and inspire the audience. Brand messages will be communicated emotionally, directly and captivatingly. In short: presentations will become the centerpiece of marketing - and we are ready to actively shape this change.
What are you looking forward to in the future when using and working with presono?
The future with presono is like an adventure that we are really looking forward to. We are particularly excited about the possibility of integrating new technologies such as AI-based analysis and automation into our presentations. I also imagine how a presentation will one day automatically respond to customer needs - that's the future we see with presono.
With a wink at the end: If presono were a giveaway category at Wertpräsent, what would it be?
Clearly: the surprise gadget! presono is like the high-tech gadget that always provides new aha moments. It surprises us with exciting functions, inspires us with its versatility and makes us think anew every time: “How could we ever live without it?”